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Showing developer posts only. Show all posts in this thread.
At what point does the key fail to register? As far as I know, if it's the Steam key you should only need it once when you register the game on Steam. After that you should at no point need the key again in the actual game.

Do either of you happen to have a screenshot of the problems you are experiencing?
 
Steam does this automatically for a lot of games, not just ours.

In this case, the key shown is just for registering in the forums. Any Deluxe content or DLC should automatically be added when you register the game on Steam the first time.