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It is listed properly under New Releases, having moved from "Coming Soon", but there is no News bit about it, and the game still appears to be offering a Pre Purchase option rather than installing/playing the game. Clicking on Play Now from the Store Page also stalls out with no actual response.
 
It is up to steam to press the button. We can not speed it up I'm afraid. Try restarting steam now and then. I will also move this thread to the main section as this is not really a technical problem.
 
It's working now! :D

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