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Count of Reval

Colonel
7 Badges
Apr 14, 2009
911
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  • Arsenal of Democracy
  • Deus Vult
  • Hearts of Iron III
  • Europa Universalis: Rome
  • 500k Club
  • Crusader Kings II: The Old Gods
  • 200k Club
With a current "liking" pace in Facebook, the Crusader Kings 2 page would reach 25000 fans/votes not before March 2011. (Don't really know how strong this possible snowball effect of networking in FC (ie friends becoming fans of the pages that their friends have liked) might be - maybe indeed the "People Like This" figure will explode into exponential growth soon, reaching 25000 in just a couple of weeks. A third option (apart from "status quo growth" and "exponential growth"), IMHO the most probable, is that the growth pace will slow gradually down, as time goes by (and most of the potential "likers" have already "liked" the page), and the number of fans freezes at some lower level than hoped (with a marginal growth) for a quite long period of time.) So, we need to accelerate this process in every (acceptable) way we can, I guess...

To grab more attention, I submitted in Digg.com one of the articles describing briefly CK and current CK2 campaign. The mentioned "article" was in fact a Paradox's press release in pc.ign.com, headed as "Wanted: Crusader Kings 2?". But the problem is that now we need "diggs" for this article to increase attention to "our big news" and move it higher in popularity ladder of Digg. The higher overall awareness concerning CK2 will enhance a chance to get additional "likes" in FC. (At least in theory.)

If you think that you can swallow your pride once more for this noble cause, please consider registering also in Digg.com(if you have created an account in Facebook for CK2, but haven't never done it in Digg). For that, go to . After clicking "Join Digg", you will have an option to start a new account or "Connect with Facebook" which enables you to register using your existing Facebook account. From my recent experience, I can tell that creating an account in Digg.com will take much less time and effort than registering in Facebook. After successful registration, and to complete a mission, please check the article and click "digg" (if you like it, of course). And let's hope that this one more little collective endeavor will bring CK2 again a bit closer to us!

---

As an end note, I want to notice that I personally don't have any special interest making this call - I'm just a regular CK fan hoping to play enhanced version of my most favourite game as soon as possible. (Potential discussions on the subject of Digg.com's privacy policies, "corporate slavery" etc I leave to others who care more (my own attitude toward social network websites is calmly neutral and practical - no exaltation, no blind hate).)
 
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You, sir, are a true Crusader, and your efforts put my own to shame!

I happily signed up, and "dug" the article.

Anything for CK2!

EDIT: Veldmaarschalk,

I think the point is to just give CK2 more visibility. Digg.com is not a social networking site, I think, so much as its a place to just "like" stuff. The more "diggs" something gets more people will see it.
 
What is the difference with Facebook ?

This fragment of an article will sum up the main differences (from the marketing point of view) better than I ever could...

Digg Versus Facebook (by Brian)

To begin, it’s important to note the differences between these two online marketing tools. Although, both serve as a social marketing aspect, their functions are entirely different. Digg works as a social news website, where users submit links and stories. Traffic is generated by people “digging” or “burying” submissions, and also, by users adding feedback via comments. On the contrary, Facebook acts as a social-networking website. Users on Facebook request friendships with other users to enable access to their updates. Facebook users can also become fans of different entities as well. Individuals post updates and comment on other user’s updates. Users can further join groups to promote ideas or brands.

Because of these contrasts, both provide a different edge. To explain, unlike Facebook, Digg users do not post personal updates. Instead, links and stories are posted. From here, anyone on Digg can access the submission. Businesses receive a lot of feedback this way, which can definitely be to their advantage. They can see what consumers really think about their brands or services without having to hire a market research firm, and they can receive this feedback from a large number of consumers, due to the high volume traffic. On Facebook, consumers have to have joined a group / business or linked with friends to have access to live updates. Facebook users are typically keyed into the brands and services they enjoy, and as a result, they follow those updates. Digg wins this point, however, when it comes to consumers trying new brands and products. A submission may catch a consumer’s eye on Digg, which encourages that consumer to try out the new brand. Consumers on Facebook may not see or read about such promotions, because they do not have access to those businesses’ traffic feed.

Both online marketing tools offer engagement between consumers and brands. Digg users search out those brands or companies they are interested in, and add their feedback. This helps them to feel on a more personal level with said brands, as they feel their opinions matter. Users on Facebook join groups or become friends with people or companies they too are interested in. From there, they receive any updates posted by one of those groups or individuals. Each tool offers engagement.

It’s hard to say which online marketing tool would be better, Digg or Facebook. Both provide different functions within social aspects. As a result, it may be beneficial for businesses to look into both. Where both tools offer free services, nothing is lost.

You, sir, are a true Crusader, and your efforts put my own to shame!

Thank you for your kind support.
 
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In my original post, I supposed for some reason that nowadays nearly everybody is more or less familiar with Facebook, Digg and other fancy things like that. So I didn't explain enough the motivation behind the suggestion that why it might help to use Digg along with Facebook to recruit more fans to CK. Although I'm as far as you can be from a pro user of Digg, I try to describe the point of using that website with a few words, as I understand it (and feeling really weird at the same time by doing that).

Digg is a social news website. It is used to recommend news/stories published in the internet to other users. If you read something interesting in web and find it worthwhile to share with others, you can submit that information (link to an original source website) in Digg. In the Digg environment, different users will scan stories by categories, tags or key words they are interested in and might give their votes to stories either by "digging" ("liking") or "burying" ("not liking") them. Most Dugg stories appear on the front page and get attention of thousands of users. It is a way to discover popular things that you do not know about yet, but that might (start to) interest you. People certainly do surf in Internet and use Digg.

If you are registered in Facebook, you are almost already registered in Digg, as those two accounts can be chosen to be integrated.

I googled for articles about CK2 and found that the one published by well known pc.ign.com was fittingly short, had a link to CK2's Facebook page and might be sufficiently intriguing for a newcomer to read. So I choose to submit that particular story.
The only point of doing that was to let that story (preferably with a lot of "diggs") function as a plug to CK2's Facebook page to get more fresh "likes" there. That was my cunning plan.
 
Thank you, Veldmaarschalk, for allowing those links.
The press release has gathered 8 "diggs" so far. :)
But my gratitude nevertheless to all of you who have read this thread and especially to those brave seven who gave their best. Thanks.

If anyone is interested in of the dynamics of the number of "Likes" collected by the CK2's Facebook page and how promising it all looks concerning "25000 fans" target, then here it is:

ck2infacebook.jpg

Source: "Does anyone want a ck2?"-thread and personal observations
 
So how does Digg work exactly. Would we just need a few hundred diggs per day to keep it on the front page? I'm guessing things get demoted after a while and we'd need a new article, right?
 
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When links have a thousand or so Diggs, they can go on the front page of their section, or the Digg front page.

However, 'power users' submit links and then Digg eachothers' links. (It's not power user as some kind of subscription, it's just what those users are called.)

It's very difficult to get something on the front page without being one of those power users. The only time I ever got something on Diggs front page was by linking to a conspiracy theory.






So I suggest Reddit.com instead. They don't have any power users, and seem to be a more intelligent community which would lead them to like CK2 more.