Now that I’ve got your attention I want to clarify that all the devs are human. They are fallible and mistakes happen. They’re good people. They’re behaviour isn’t inherently toxic, but it’s certainly inciting the situation at times. There is no malice or ill intent on the part of the developers. This can’t always be said of players. Also toxic behaviour is inexcusable.
Full Disclosure: There was one incident where a Paradox Employee in his role as Programmer wrote something which would have seen him sacked for gross misconduct had he been my employee talking to my customers.
I decided to write this piece when the Stellaris virtual Lan (for PDXCon) was announced. I was excited. Then I saw “Play with the Devs” and my reaction was “No thanks”. I’m not saying my reaction was justified or right. In fact I was wrong (the last three words we all need to say more often). I should be jumping at the chance to play with the developers of my favourite game.
I’ve written this in the general forum because I think it applies to all Paradox software development houses, it may be a gross exaggeration or generalisation but looking through other forums and the writing of developers on those forums I don’t believe that’s the case.
Allow me to explain what happens and why I felt like this:
The devs set up the “Hype-train” ahead of a big release, this can be 6 months of dev diaries. Live-streams as so on.
The devs work on a new expansion, the systems supporting the new content are added and made free to a point to allow compatibility and ease of development.
The players board the hype train.
The players ride the hype train to the highest peaks.
The free update is released. A system overhaul is bundled into the free update and the new DLC arrives. The developers throw a party are on a high.
Then these things happen:
- Players can’t stand the overhauled system.
- The DLC under delivers compared to the hype.
- The new system to support the DLC is minimal without it and is an issue.
Sometimes it’s just one issue, somtimes it’s two, sometimes it’s all three. Different individual fans have differing reactions. There’s some who don’t have any issues with the release. All are valid opinions,
Players then voice these opinions, some more forcefully than others. Some of this reaction does wanders into toxicity (again, this is not acceptable). The reasons for this passion are normally from among:
- They’re our favourite games, we cherish them and we don’t like big changes forced on us.
- We’ve invested financially in the game and would like it to persist in good condition.
- We may have preordered the dlc and don’t want to roll back to a previous version which we prefer because we’d lose access to what we’ve paid for.
- We’ve invested hours into these games. I’ve clocked over 2500 hours on Paradox titles.
- We mod Paradox games and the developers have built something which is defies comprehension.
As a result the developers get this wave of backlash and seem surprised by it. This is because we’ve been cheering from the back of the hype train for months. So we then have some quick fixes, nerfs and refocusing of the new stuff. Sometimes we have some rapidly public beta work with focussed feedback.
But it doesn’t have to be this way. There are ways Paradox can work to minimise these backlashes and provoke less toxicity and outrage.
1) Development Diaries about development. Announcements about announcing.
By separating the Announcements from Development Diaries you can move your marketing, pre-order notifications, trailers etc to the announcements. This gives your big announcements, reveals, release dates a bigger focus. Developers can therefore take complete ownership of Development Diaries and talk about current development work. Just imagine fortnightly dev Diaries all year round (yes you can take holidays and breaks) it’s constant regular contact between devs and players. ‘Cos sometimes it feels like we only get dev Diaries when you want to sell us DLC and that hurts.
2) Free Update Public Betas
Embrace your public beta! Keep them going 52 weeks of the year. If you want to change the game and get our reactions before you’ve spent six months on the feature, let us play it. It’s a free feature. Giving us access to a free feature before release will not cost sales because it’s going to be free anyway.
3) Documentation is King
You need documentation for your games. The user manual is not something which arrived spontaneously without need. Each game should have a manual and a revised edition added prior to the release of a game version. If we want to roll back to Stellaris 1.3, we should be able to grab the 1.3 manual. Each manual should have a little section on each DLC at the back of the “book”. Not only is this helpful in playing the game, it can sell DLC!
Grabbing the new Stellaris 3.0 manual 7 days before Stellaris 3.0 comes out would stop me being unaware of new changes, let’s me throw a link to new players to help them and helps modders get ahead of the curve.
I’m not saying players are blameless, we’re not. But when PC Gamer runs an article describing part of this forum as toxic the status quo must change.
This outline does above is the best way forwards for Paradox and the players. Trust me. When I’m not a Stellaris player and modder I’m the Chief Executive of a marketing company with clients on four continents.
Full Disclosure: There was one incident where a Paradox Employee in his role as Programmer wrote something which would have seen him sacked for gross misconduct had he been my employee talking to my customers.
I decided to write this piece when the Stellaris virtual Lan (for PDXCon) was announced. I was excited. Then I saw “Play with the Devs” and my reaction was “No thanks”. I’m not saying my reaction was justified or right. In fact I was wrong (the last three words we all need to say more often). I should be jumping at the chance to play with the developers of my favourite game.
I’ve written this in the general forum because I think it applies to all Paradox software development houses, it may be a gross exaggeration or generalisation but looking through other forums and the writing of developers on those forums I don’t believe that’s the case.
Allow me to explain what happens and why I felt like this:
The devs set up the “Hype-train” ahead of a big release, this can be 6 months of dev diaries. Live-streams as so on.
The devs work on a new expansion, the systems supporting the new content are added and made free to a point to allow compatibility and ease of development.
The players board the hype train.
The players ride the hype train to the highest peaks.
The free update is released. A system overhaul is bundled into the free update and the new DLC arrives. The developers throw a party are on a high.
Then these things happen:
- Players can’t stand the overhauled system.
- The DLC under delivers compared to the hype.
- The new system to support the DLC is minimal without it and is an issue.
Sometimes it’s just one issue, somtimes it’s two, sometimes it’s all three. Different individual fans have differing reactions. There’s some who don’t have any issues with the release. All are valid opinions,
Players then voice these opinions, some more forcefully than others. Some of this reaction does wanders into toxicity (again, this is not acceptable). The reasons for this passion are normally from among:
- They’re our favourite games, we cherish them and we don’t like big changes forced on us.
- We’ve invested financially in the game and would like it to persist in good condition.
- We may have preordered the dlc and don’t want to roll back to a previous version which we prefer because we’d lose access to what we’ve paid for.
- We’ve invested hours into these games. I’ve clocked over 2500 hours on Paradox titles.
- We mod Paradox games and the developers have built something which is defies comprehension.
As a result the developers get this wave of backlash and seem surprised by it. This is because we’ve been cheering from the back of the hype train for months. So we then have some quick fixes, nerfs and refocusing of the new stuff. Sometimes we have some rapidly public beta work with focussed feedback.
But it doesn’t have to be this way. There are ways Paradox can work to minimise these backlashes and provoke less toxicity and outrage.
1) Development Diaries about development. Announcements about announcing.
By separating the Announcements from Development Diaries you can move your marketing, pre-order notifications, trailers etc to the announcements. This gives your big announcements, reveals, release dates a bigger focus. Developers can therefore take complete ownership of Development Diaries and talk about current development work. Just imagine fortnightly dev Diaries all year round (yes you can take holidays and breaks) it’s constant regular contact between devs and players. ‘Cos sometimes it feels like we only get dev Diaries when you want to sell us DLC and that hurts.
2) Free Update Public Betas
Embrace your public beta! Keep them going 52 weeks of the year. If you want to change the game and get our reactions before you’ve spent six months on the feature, let us play it. It’s a free feature. Giving us access to a free feature before release will not cost sales because it’s going to be free anyway.
3) Documentation is King
You need documentation for your games. The user manual is not something which arrived spontaneously without need. Each game should have a manual and a revised edition added prior to the release of a game version. If we want to roll back to Stellaris 1.3, we should be able to grab the 1.3 manual. Each manual should have a little section on each DLC at the back of the “book”. Not only is this helpful in playing the game, it can sell DLC!
Grabbing the new Stellaris 3.0 manual 7 days before Stellaris 3.0 comes out would stop me being unaware of new changes, let’s me throw a link to new players to help them and helps modders get ahead of the curve.
I’m not saying players are blameless, we’re not. But when PC Gamer runs an article describing part of this forum as toxic the status quo must change.
This outline does above is the best way forwards for Paradox and the players. Trust me. When I’m not a Stellaris player and modder I’m the Chief Executive of a marketing company with clients on four continents.
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