It literally is tagged as a dev diary. If you go to the previous actual dev diary, there is a next dev diary button. It takes you here.It actually literally doesn't say DEV diary, the fact that people are up in arms over a promotional stunt that would have been released at this time regardless of the state of game balance/lag/stability/whatever is truly amazing.
The title not including the words "dev diary" doesn't reduce the degree to which this was an error. It was presented exactly where dev diaries go, flagged as the next dev diary. That was not a good idea at this time.
It's much less than an apocalyptic crisis, but it is in very bad taste to try to sell merch for a game in need of some major repair work presented via a joke dev diary. It is, again, much like if a salesman came to try to sell you heated seats while you wait for the faulty engine of the car to be fixed. Regardless of whether that actually materially makes the situation worse for the problem, that's at best quite annoying.
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