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We won't be making them playable as it would not be a particularly good experience, it is just you roflstomping the seven kingdoms. You can't select them in the starting screen but you can use the console to switch to them.

You can already be of the cold gods faith, Craster Worships it and wildlings/thenns can get an event to switch to it.
 
There is no event that unlands them, they just don't start with any land.
Also if you play as the white walkers even if they had land, you still couldn't do anything, you couldn't invade anyone as the global flag needs to be set as well as the harsh winters.
It is literally pointless.