My main concern about the DLC policy is the scary looking list of DLC and expansions. I know I have friends that don't play because they find that list of DLC over the top. Even though most people will get all of these DLC during the -75% sales it still ~looks~ like a lot of money to shell out on the game. For a large part of this they are resolving the issue by having "content packs" instead of individual unit sets for the new expansions.
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