hello,
I'm posting this thread only because I want to help, so don't see it as critic - just wanting to assist,
In the future, it would perhaps be better to keep the gold release secret until the delivery dates of the game are available.
So everything is staying the same, the only that's different is that you have a press release where a very good delivery estimate is included,
so like = good new, Crusader Kings has gone gold today and will be delivered as soon as from day X,
in that case, people are informed the game is coming and they know when, this might perhaps also stimulate the positive climate because they get real figures and not = we'll see when or we'll ask Joe with the hat ...

I'm posting this thread only because I want to help, so don't see it as critic - just wanting to assist,
In the future, it would perhaps be better to keep the gold release secret until the delivery dates of the game are available.
So everything is staying the same, the only that's different is that you have a press release where a very good delivery estimate is included,
so like = good new, Crusader Kings has gone gold today and will be delivered as soon as from day X,
in that case, people are informed the game is coming and they know when, this might perhaps also stimulate the positive climate because they get real figures and not = we'll see when or we'll ask Joe with the hat ...